Hitachi Ads

Discussion in 'Brochures, advertising, data & specs...' started by Mister X, Jun 24, 2021.

Page 1 of 3
  1. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    From 1980 the beautiful Hitachi TRK-9150W


    Hitachi TRK-9150W 1980.jpg
     
    Mister X, Jun 24, 2021
    #1
    Jorge and Valentin like this.
  2. Jorge

    Jorge Well-Known Member

    Messages:
    1,754
    Trophy Points:
    113
    Location:
    Malibu, CA
    It is AWESOME!! Still dead’n’broken and hiding beneath my desk waiting for some Love!!!
     
    Jorge, Jun 24, 2021
    #2
  3. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    I had a chance to get one locally but was too busy, they are very interesting looking.
     
    Mister X, Jun 25, 2021
    #3
  4. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Another beauty, the Hitachi TRK-1 from 1982, this was heavily advertised world-wide but I've never been lucky enough to see one.


    Hitachi TRK-W1 Gemini 1982.jpg
     
    Mister X, Jun 26, 2021
    #4
  5. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Hitachi TRK-9150W from 1979


    Hitachi TRK-9150W 1979.jpg
     
    Mister X, Jun 28, 2021
    #5
    Jorge likes this.
  6. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    There's something about Hitachi Washing Machines that pops out at me, from 1977

    Hitachi 1977.jpg
     
    Mister X, Jan 1, 2022
    #6
    Jorge likes this.
  7. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    An old Hitachi Ad from 1974, it even has the stereo cassette I posted in the mega-thread sale thread.


    Hitachi 1974.jpg
     
    Mister X, Jan 5, 2022
    #7
    Mystic Traveller and Jorge like this.
  8. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Hitachi 1981


    Hitachi 1981.jpg
     
    Mister X, Jan 5, 2022
    #8
    Jorge likes this.
  9. Jorge

    Jorge Well-Known Member

    Messages:
    1,754
    Trophy Points:
    113
    Location:
    Malibu, CA
    @Mister X - they DID try... and it took them quite a few decades to realize that audio-crowd is different from Cars-or-Guns-aficionados, and those Babes (skinny or not) did not improve the sales... Raises the Q: Who Are those folks like Us? As in 'Who am I' movie by my beloved Jackie Chan ;)
    The last time I saw a 'babe' in an audio-ad it was 20 years ago in Stereophile, next to the speakers of some wanna-be builder which had never materialized, it looked totally pathetic! Audio-Advisor also had a few Midwest-styled girls for their catalogs up until around 2015.

    Chronologically, when was the last time that anyone saw a 'babe' (not female 'student' phased-out by Bose headphones) next to the hi-end audio-gear... in an official/published ad?
     
    Jorge, Jan 7, 2022
    #9
    Mister X likes this.
  10. Reli

    Reli Well-Known Member S2G Supporter

    Messages:
    1,017
    Trophy Points:
    113
    Location:
    USA
    Up until about 1981, Hitachi and Sony had the highest quality boomers, in my opinion.....but after that they let JVC, Panasonic and Sharp take over......Sad....
     
    Reli, Jan 7, 2022
    #10
    Mister X likes this.
  11. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    I think with multiple cable channels in the 80's along with video tape, and eventually the internet, they quit using women for advertising these types of products. Back then there was only a few places to see a girl on the beach, either in a photo or real. Advertising took advantage of this and legitimized the photos.

    I love old Sony Boomboxes, Hitachi tend to be a little more rare but the few I have are super nice. I think Sony just saw dollar signs and with improved manufacturing they could really crank them out. I'd say something like the Sony CFS-45S from 80 was the turning point for Sony. These are still nice but they kind of opened the door to the mid-level market.

    When you read about how they wanted to price the Walkman TPS-L2 under $200.00 USD, think about how much money it must have cost to build a full-size boombox. Once they got that price under $100.00 I'm sure sales exploded.
     
    Mister X, Jan 8, 2022
    #11
  12. Longman

    Longman Well-Known Member S2G Supporter

    Messages:
    3,836
    Trophy Points:
    113
    Location:
    Bournemouth UK
    Hitachi 1986
    I think they were inspired by B&O with this equipment.
    Hitachi 1986.jpg Hitachi 1986 b.jpg
    I can imagine @Radio Raheem 's setup doing this in real life especially with a Memorex tape. :wink2
     
    Last edited: Jan 22, 2022
    Longman, Jan 22, 2022
    #12
    Mister X likes this.
  13. Longman

    Longman Well-Known Member S2G Supporter

    Messages:
    3,836
    Trophy Points:
    113
    Location:
    Bournemouth UK
    Longman, Jan 22, 2022
    #13
    Mister X likes this.
  14. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Those flat B & O Style (Table Top) Stereos are pretty neat, I've seen photos and auctions for them from various manufacturers. Most are completely under the radar and can be bought for cheap, I have no idea what the build quality is but I'd love to check one out.
     
    Mister X, Jan 23, 2022
    #14
  15. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Found on Pinterest

    Hitachi KH1700.png
     
    Mister X, Jan 28, 2022
    #15
  16. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Looking on archive.org is like mining for gold there's a ton of old magazines but you really have to look to find them, the search engine is a little difficult. Here's a gem from Bravo (Germany), I've never seen this before, it looks like a teen mag. From 1981, this looks like a contest but it has some iconic Hitachi Boomboxes.

    Hitachi TRK 1981 1.png
    Hitachi TRK 1981 2.png
    Hitachi TRK 1981 3.png
     
    Mister X, Mar 13, 2022
    #16
  17. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    Hitachi TRK-1271 from 1974


    Hitachi TRK-1271 July 1974.png
     
    Mister X, Apr 17, 2022
    #17
  18. Radio Raheem

    Radio Raheem Well-Known Member

    Messages:
    1,961
    Trophy Points:
    113
    Location:
    uk
    Hitachi must be the brand i dislike the most...most just sound bland and boring i'm afraid....the 9150 is supposed to be one of the best but it's to military looking for me lads....there 90's ones with asw sounded much better though
     
    Radio Raheem, Apr 18, 2022
    #18
  19. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    There was a 9150 locally a couple years ago for cheap, it was on the other side of town and I never got a chance to grab it but I did get one of the bigger ones and it isn't too bad and it looks great. The Lo-D Microsystem is awesome looking but the speakers are weak, I'll have to bring it in and do a head to head with my AIWA 22 Desktop System which is one of my favorite small stereos.
     
    Mister X, Apr 18, 2022
    #19
  20. Mister X

    Mister X Moderator Staff Member

    Messages:
    15,938
    Trophy Points:
    113
    Location:
    Minnesota
    No tape deck yet, from 1967


    Hitachi 1967.png
     
    Mister X, May 1, 2022
    #20
Page 1 of 3

Share This Page