http://lib.ugent.be/fulltxt/RU...554_2010_0001_AC.pdf Dissertation/Full text Een geschiedenis van de Sony Walkman : reclame in BelgiË en Nederland / Soetaert Benjamin. 2007.

You folks will smile when you check out page 136

I have the Paul du Gay book.  Very interesting book and it is peppered with old advertisements too.

There's a nice little write-up around the history of the Walkman name, for example.  Staff came up with the name "Stereo Walky" which was conceived from the popular term "Walkie-Talkie".  They had even created that little logo with the walking feet under the "A" before deciding upon the Walkman name.

The book also covers gender roles in Sony.  All of the publicity and marketing was driven by men.  But nearly all of the Walkmans were actually built and assembled by women.

knowing german can help to read this , but it is written in dutch

My bad ...took a blind plunge and said 'German'

Hy Doc, got new DIY reel cassettes?

Jup that is cheeselanguage

how did they do it? 5 pages of usable info, made to 150 pages..??!!
it's like attending a boring college/lecture.

That's what happens when someone tries making a science out of sheer joy :-) But I guess we're all a happy lot and the academicians just can't undertsand our fixation, eh

(@Brigadier :-) ha!ha! u still remember! I haven't given the DIY reel cassettes a second run since then...but then who knows :-))

hahaha
indeed, DocP