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Cassette Tape Ads

Discussion in 'Brochures, advertising, data & specs...' started by Mister X, Feb 28, 2020.

  1. CDV

    CDV Well-Known Member

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    No, I mean "cassette tapes".
     
  2. Longman

    Longman Well-Known Member S2G Supporter

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  3. CDV

    CDV Well-Known Member

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    Wikipedia is not the source of correct information, it is simply an aggregator. It picks up common usage, it does not st the rules of English language. Sadly, the "common use" rule of Wikipedia has won over common sense, so the "Compact Cassette" article has been renamed to "Cassette Tape".

    "Cassette tape" is tape inside a cassette or tape meant to be used inside a cassette. The plastic container with tape inside it is a "tape cassette" or "tape cartridge".

    [​IMG]
     
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  4. Mister X

    Mister X Moderator Staff Member

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    I've always wondered about the term "compact cassette." It used to be printed on most cases but disappeared around 78, did Philips have a copywrite on it?
     
  5. Longman

    Longman Well-Known Member S2G Supporter

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    You mean this one
    Compact Cassette.jpg
    Philips actually had copyright on the whole Compact Cassette system but were persuaded by Sony not to charge licence fees.

    I guess the need for a specific logo to indicate compatibility between Equipment and tapes disappeared once products like the incompatible Grundig DC tapes, and the spot the difference, but still incompatible Sanyo / Sears tapes disappeared from the market

    p.s. Before @CDV comments, it obviously is a cassette; just not a Compact Cassette. Those had to be made to Philips specifications to ensure they would be compatible with their equipment (like their Car radio Cassettes which at one point were the only ones available).
     
  6. CDV

    CDV Well-Known Member

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    This is exactly the comment I wanted to make :) There is nothing special in a word "cassette". It is a container, a cartridge, a small box. So, according to the rules of the English language, when used with a descriptor without preposition, the described noun should go after the descriptor: "film cartridge", "petrol canister", "Pepsi bottle", "tape cassette". Compact Cassette identifies a specific kind of cassette, the one that Philips developed (I don't want to say "invented", because to me this is hardly an invention, just an improvement on earlier ideas). This does not prevent calling it tape cartridge. Since mid-1980s they have been sold simply as audio cassettes.

    [​IMG]

    [​IMG]
     
    Last edited: Apr 13, 2021
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  7. Mister X

    Mister X Moderator Staff Member

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    Nakamichi Audiophile Tapes 1984

    Nakamichi Billboard 1984.png
     
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  8. Longman

    Longman Well-Known Member S2G Supporter

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    I got the book a couple of weeks ago. Compared to the Sony Rock and Pop Review it is a bit of a disappointment being small and black and white inside.
    At least the money went to a good cause. In a strangely connected way it was the J Arthur Rank hospice which was founded with money from its namesake who from 1945 to 1980 owned, amongst other things the Bush Radio company, a U.K. radio company which, like many others, had difficulty competing with the Japanese during the 1970s.

    Anyway here are a two highlights from the book
    Sony tape book.jpg
    Want to make your own tape? This is how to do it
    How tape is made.jpg
    Want to impress people with your knowledge of tape ?
    See the other attachments below.
     

    Attached Files:

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  9. Longman

    Longman Well-Known Member S2G Supporter

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    As a result of our debate on the price of the M90 (quickly solved by Radio Raheem) I just got three early 1980s Hi-Fi magazines.
    Not a Boombox or Walkman to be be seen in any adverts, these HiFi News magazines appear to be aimed squarely at Audiophiles.
    Loads of tapes adverts though.
    Maxell 1981.jpg TDK1981.jpg Sony 1981.jpg Fuji 1981.jpg Maxell 1982.jpg Top Tape 1983.jpg
     
    Last edited: Apr 24, 2021
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  10. Longman

    Longman Well-Known Member S2G Supporter

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    3M / Scotch spending big with a two page advert in 1983
    Scotch 1983l.jpg Scotch 1983r.jpg
     
  11. Longman

    Longman Well-Known Member S2G Supporter

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    Here is another way of advertising your tape.
    With a cheap branded C60 costing about 60p at the time I would have bought this 85p magazine if I had seen it in the newsagents
    Agfa 1983.jpg
    I do recall getting a few free tapes including a Sony chrome one stuck on magazines back in the day.
    I also bought a few photography magazines (which I would never have bought otherwise) for the free film on the front.
    Of course around the same time every brand specific computer magazine would have an uncased cassette stuck on the front
    However, those were Type Zero C10s, loaded with demos of all the latest games.
     
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  12. Mister X

    Mister X Moderator Staff Member

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    Sony Cassette Tapes 1988


    Sony Tape 1988.png
     
  13. Mister X

    Mister X Moderator Staff Member

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    Sony Cassette Tapes 1978

    Sony Tape 1978.png
     
  14. Mister X

    Mister X Moderator Staff Member

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    Sony Cassette Tapes 1982

    Sony Tape 1982.png
     
  15. Mister X

    Mister X Moderator Staff Member

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    Sony Cassette Tapes 1984

    Sony Tape 1984.png
     
  16. Mister X

    Mister X Moderator Staff Member

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    My favorite, the Maxell UD XL II from 1979

    Maxell C90 1979.png
     
  17. Mister X

    Mister X Moderator Staff Member

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    BASF LH from 1979

    BASF LH 1979.png
     
  18. Mister X

    Mister X Moderator Staff Member

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    TEAC MDX from 1983 a lot of these ads will have a water-mark, sorry nothing I can do.

    TEAC MDX 1983.png
     
  19. Mister X

    Mister X Moderator Staff Member

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    GMP, German Master Piece Casstte Tapes from 1973

    GMP Cassettes 1973.png
     
  20. Mister X

    Mister X Moderator Staff Member

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    The Music Tape from 1975


    The Music Tape from 1975.png
     

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