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Cassette Tape Ads

Discussion in 'Brochures, advertising, data & specs...' started by Mister X, Feb 28, 2020.

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  1. Mister X

    Mister X Moderator Staff Member

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    Philips C90 from 1967, the first Compact Cassette!

    Philips C90 1967.png
     
    Mister X, Apr 27, 2020
    #121
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  2. Longman

    Longman Well-Known Member S2G Supporter

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    Wow. For those of you not familiar with Pounds, Shillings and Pence, which the UK used until 1971, those prices are 87.5p and £1.25.
    Feed those through the Bank of England Inflation calculator and you get £15.80 and £22.75 in 2019 prices respectively.

    I'm not sure about the 1960s but in the 1970s the widely sold Music for Pleasure LPs were £1 each.
    You wouldn't have saved much money putting those onto tape.

    Nearly all the blank cassettes I bought in the 1970s were Philips C60s, the ones with red dots on the packaging, although I don't remember where I bought them or for how much. Here they are in the 1971 catalogue.

    Philips 1971 tapes.jpg
    The C60s must have been widely available. There again Philips products of all sorts were widely available back then. You could have equipped a whole house with their White and Brown goods (a trade expression from when Kitchen Appliances were always white and TVs and Music centres were always brown wood).
    Strangely I don't recall ever seeing a Philips C90 or C120 back then . Until today I assumed all the Philips packets were red having had about ten of them.
    I don't recall the Japanese tape brands really starting to take off in the UK until the 1980s.
     
    Last edited: Apr 27, 2020
    Longman, Apr 27, 2020
    #122
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  3. Longman

    Longman Well-Known Member S2G Supporter

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    You missed this page from the Quelle catalogue
    Quelle cassettes.jpg

    Having invented Magnetic Tape, the Germans obviously saw no need to buy it from elsewhere
     
    Longman, Apr 29, 2020
    #123
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  4. Longman

    Longman Well-Known Member S2G Supporter

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    Two more from a supplement about Video Recorders in the TV Times, hence the emphasis on video tape. However, they both also feature cassettes, presumably for the people who hadn't got a VCR in 1982.
    Fuji.JPG Sony.JPG
    Multiply the prices by 3.5 to get 2019 prices
     
    Longman, May 4, 2020
    #124
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  5. Mister X

    Mister X Moderator Staff Member

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    There are a lot of tape ads showing both video and compact cassette, I wonder if there was a bigger branding agenda going on.
     
    Mister X, May 4, 2020
    #125
  6. Mister X

    Mister X Moderator Staff Member

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    Maxell 1975

    Maxell 1975.png
     
    Mister X, May 6, 2020
    #126
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  7. Mister X

    Mister X Moderator Staff Member

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    Thanks for looking over this thread, I'm amazed at the interest but the more you look the more facinating the cassettes are. Feel free to contribute any materials you may have!
    Maxell XLS from 1986

    Maxell 1986.jpg
     
    Mister X, May 6, 2020
    #127
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  8. Mister X

    Mister X Moderator Staff Member

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    TDK HX-S from 1986

    TDK 1986.png
    TDK 1986 2.png
     
    Last edited: May 6, 2020
    Mister X, May 6, 2020
    #128
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  9. Mister X

    Mister X Moderator Staff Member

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    Triad (That's) Tapes from 1986 with harman/kardon & JBL tie-in. The page was cut off, sorry, not my doing. I didn't post the full ad with information on the audio units.

    Thats 1986.png
    Thats 1986 2.png
     
    Mister X, May 6, 2020
    #129
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  10. Mister X

    Mister X Moderator Staff Member

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    BASF Chromdioxid Maxima II from 1986

    BASF 1986.jpg
     
    Mister X, May 6, 2020
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  11. Mister X

    Mister X Moderator Staff Member

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    Sony from 1986, they tend to get more rare in the 80's. I don't think most people associated them with a tape manufacturer and they tended to be more expensive than everyone else. I love the ad, very nicely done.

    Sony 1986.png
     
    Mister X, May 6, 2020
    #131
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  12. Mister X

    Mister X Moderator Staff Member

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    TDK from 1986, another really nice look ad with application information.

    TDK 1986 3.png TDK 1986 4.png
     
    Mister X, May 6, 2020
    #132
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  13. Mister X

    Mister X Moderator Staff Member

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    Ampex from 1989 and from 1981. I never saw this brand back then or now, although I have a ton of their reel to reel tape. The second ad is from a professional recording magazine, notice all of the tape lengths.

    Ampex 1981.png
    Studio-Sound-1989-09 Ampex.png
     
    Mister X, May 10, 2020
    #133
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  14. Mister X

    Mister X Moderator Staff Member

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    RKO Tapes from 1981, another pretty obscure brand.

    RKO 1981.png
     
    Mister X, May 10, 2020
    #134
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  15. Mister X

    Mister X Moderator Staff Member

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    Denon Tape, 1984

    Denon 1984.png
     
    Mister X, May 10, 2020
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  16. Mister X

    Mister X Moderator Staff Member

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    DAK Audio Tape with a great write-up, just like their other ads from 1981

    DAK 1981.png
     
    Mister X, May 10, 2020
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  17. Mister X

    Mister X Moderator Staff Member

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    TDK from 1981, I love this ad, too bad it's not in four-color.

    TDK 1981.png
     
    Mister X, May 10, 2020
    #137
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  18. Mister X

    Mister X Moderator Staff Member

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    Sony EHF-90 Tape from 1981

    Sony 1981.png
     
    Mister X, May 10, 2020
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  19. Mister X

    Mister X Moderator Staff Member

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    Fuji from 1980, right when Beta and VHS really started to fly off the shelves.

    Fuji 1980.png
     
    Mister X, May 10, 2020
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  20. Mister X

    Mister X Moderator Staff Member

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    Scotch Metafine 1980

    High-Fidelity-1980-04 Scotch.png
     
    Mister X, May 11, 2020
    #140
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