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Mini Stereos and Cool Car Compo Ads

Discussion in 'Brochures, advertising, data & specs...' started by Mister X, Jun 24, 2021.

  1. lupogtiboy

    lupogtiboy Well-Known Member

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    My mate had an NSX-999, beast of a machine. His brother hooked it up to power all the speakers at a house party one night, my mate wasn't best pleased! Sadly, as in most of these Aiwa units of the time, the cd player packed up and it was thrown away! I'm on the look out for one, I have the speakers as he re-used them for a Dolby surround system he sold me when he went to live in Australia.
     
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  2. lupogtiboy

    lupogtiboy Well-Known Member

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    Most of Aiwa's line-up from this era had subwoofer connections, though I never saw the official Aiwa one for sale anywhere.
     
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  3. lupogtiboy

    lupogtiboy Well-Known Member

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    The card was an anti-theft device, where the unit wouldn't work without the matching security card. Great as long as you didn't lose it!
     
  4. Experious

    Experious Member

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  5. Mister X

    Mister X Moderator Staff Member

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    I always loved that car since it's debut in TSWLM, I got to see one up close years ago and they are tiny. I imagine they'd have to shoe-horn any stereo to fit in one, I remember some creative stereo installations with the other tiny British Cars. We had land yachts so there was no worries and the Japanese made sure that center console could fit a full stack of mini-components no matter how small the car was.

    Thanks for the info lupogtiboy, I've never seen that security card before but stolen car stereos was a big issue here that was solved with pop-off face plates. I guess with the card, people would still try to steal the stereo not knowing it wouldn't work.

    Outside of tiny speakers, I can't think of any AIWA Heavyweights, it was probably smart to stay out of that arena with so many other choices.
     
    Last edited: May 30, 2026 at 1:21 PM
  6. Longman

    Longman Well-Known Member S2G Supporter

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    I have one of these, which were sold in the U.K. as a JVC, set up in my room here.
    Unsurprisingly we only got the silver version here. However, the front panel can be illuminated in any colour you want or can cycle through the colours like one of those colour changing LED bulbs.

    We did get a choice of MiniDisc OR Cassette models. The Cassette mechanism is behind the top of the motorised front panel which swings down when you press eject. The cassette mechanism is slot loading, and takes the tape in end on. What is surprising is that that is motorised operating more like a front loading VCR than most cassette decks. No Dolby. Maybe it couldn't be licenced by that time.
     
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  7. Mister X

    Mister X Moderator Staff Member

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    Japan got all the cool colors, the rest of the world got silver, black or grey. I'd love to see the marketing information that showed this was a winning strategy. All I can think of is we were coming out of the flower-power 1970's where everything was a hideous shade of color and people wanted to tone it down. While there were early black version of stereos, the myth is that Sansui had a marketing study around 1978 that showed customers really liked black. Two years later, silver was out and black was in bigly.

    So the Lip-Lap must be pretty nice? and still going after several years. When I was thrifting years ago, the JVC/aiwa/Sony Mini Stereos were everywhere but they were really bare-boned with the top loading CD player and a plastic or glass cosmetic shield that made them all look alike, that along with wood trim.
     
  8. lupogtiboy

    lupogtiboy Well-Known Member

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    I remember the JVC with the moving mid-range speaker, shown as the M70 on the flyer. For some reason, I've never been a huge JVC fan-boy, they make good stuff, but it never appealed to me the same as Sony or Panasonic did/does.
     
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  9. Mister X

    Mister X Moderator Staff Member

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    JVC had boomboxes and component tape decks cornered here, outside of that, not much else was popular. I have at least one receiver, a big one with rack handles that looks normal compared to some of the other late 1970's equipment but tuners, amps and receivers weren't huge. Then in the 90's the UX Mini-Stereos came out and must have been a pretty good deal because the thrifts were flooded with them 10 years ago.
     

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